In the digital realm, social media has become a ubiquitous platform for sharing content and engaging with a wide audience. However, an intriguing phenomenon known as "dark social" has emerged, revealing that a significant portion of content sharing occurs in private messaging apps and platforms rather than on public social networks. In this article, we will explore the concept of dark social, shed light on why approximately 80% of content sharing happens in messengers, and discuss strategies for effectively harnessing this hidden landscape of social sharing. Understanding Dark Social Dark social refers to the sharing of content through private channels such as messaging apps, email, and secure chat platforms, where the referral sources are obscured and not easily trackable through conventional web analytics. Unlike the visible sharing on public social networks, dark social interactions take place in an intimate, one-to-one or small group setting, making the content inherentl...